Kitchen United is a private company founded in Pasadena, California. They are the operator of multi-restaurant kitchen hubs. The company has fifteen outlets in the U.S. and is planning to open several more locations by the end of the year. In July, the company raised $100 million in funding. Its investors include Simon Property Group, Kroger KR -0.1% Co., and Burger King parent Restaurant Brands International.
Kitchen United is known for its ghost kitchen concept, which is where customers can mix and match items from multiple restaurant brands to make a custom meal. Their ghost kitchens are usually located in busy areas where consumer demand is strong. However, this is only one of many ways to order food from their sites. Customers can also place orders online, through a smartphone app or through a digital kiosk.
Kitchen United’s technology allows patrons to build their own meals from the foods they love, allowing them to choose from 11 different menus. Items range from Thai food and Korean food to comfort foods and plant-based eats. Guests can choose from brands such as Capriotti’s Sandwich Shop, Dog Haus, Curry Up Now, Monkey King Noodle Company, Carl’s Jr. and Bad-Ass Breakfast Burritos.
Kitchen United has received support from Kroger, a large grocery chain with more than 2,700 stores across the country. Since last summer, Kroger has started working with the company to bring its ghost kitchen concept to more stores.
While the ghost kitchen concept is still growing, it’s become increasingly popular. In recent years, it’s been used as a means to help operators expand their reach, as well as serve students. This new concept gives Kroger the opportunity to target college students in particular.
A recent media tour included a salad from Greenleaf, a Cubano sandwich from Huli Huli and pad Thai from Camila. Each meal was served with a generous portion. I’d recommend this location to people looking for a delicious meal to go.
The concept has also become popular among restaurants, as it allows them to focus on the carryout side of the business rather than on the front-end. At the same time, it provides a way for customers to try a new restaurant.
Kitchen United has recently opened its third New York City location. It’s also opened a facility in Dallas, Texas. Currently, there are four locations in the state. Besides these three markets, there are five other locations nationwide. Including these three, the company plans to have at least 500 outlets in the U.S. over the next five years.
Kroger and Kitchen United have a partnership that will allow consumers to buy food from a variety of restaurants. These restaurants can be ordered online or through the Mix mobile app, which synchronizes with the ordering system on a customer’s phone.
According to Kitchen United, the ghost kitchen concept has been very successful. The site’s walkup traffic is extremely strong around lunchtime. Consumers can also order from the kitchen’s digital kiosks. Eventually, they hope to be able to use their website to order from more than just the five restaurants they currently offer.